Meet the Florist Team

Natalie Celeste Parmenter
Natalie Celeste 

With over 15 years experience in the floral industry both in New Zealand and overseas Natalie loves getting creative and doing what she does best .

A mother of 2 Beautiful little boys who you will see regularly on our social media helping mum out in the studio or posing with beautiful flowers. 

The Floral studio opened their retail shop in Grey Lynn in 2015 and have recently moved to be a online florist supplying Western and Northern Auckland .


Irene King Irene King

You may have seen her as the lady who stood on the corner of Richmond Road and Surrey Crescent . Come rain or shine waving the fresh flower sign . 


Other mornings you may see her on your T.V screens or in the print media talking about New Zealand's  Aviation  industry .

This is a lady of many talents holding a Master in Economics and MBA 

Irene retired as CEO of  Aviation New Zealand in 2014 and spends her time helping Natalie in the flower shop and running IQA a consulting company operating in the safety management and aviation regulatory/lobbying space,

Of recent times under Natalie's expert tuition she has mastered posy and bouquet making skills .

Irene is also a member of  Zonta Auckland and a board member of the Grey Lynn Business Association supporting businesses within the local vicinity 


Natalie and Irene ( Mother / Daughter team ) would love to hear from you